The most impactful collaborations are rooted in authenticity and creativity. We are always looking for partnership opportunities that not only elevate our clients, but create meaningful connections with audiences in a way that feels natural and inspiring. At Roseway Collective, we were able to recently do this by bringing back the Luxe Home Collection with Miami-based lifestyle influencer Laura Vila.

The Story Behind Soy Delicious

Founded by Georgette Hoyo, Soy Delicious is a modern fragrance house redefining clean luxury through intentional design, sensory wellness, and elevated everyday rituals. Rooted in the meaning of “soy” — “I am” in Spanish — the brand draws inspiration from Georgette’s Cuban heritage while encouraging confidence, self-expression, and presence through fragrance.

Known for its signature soy-based candles, Soy Delicious has expanded into a full fragrance collection featuring diffusers, home fragrances, and candles that melt into nourishing body oil. Every product is crafted with premium, non-toxic ingredients designed to feel luxurious while remaining safe, vegan, cruelty-free, and skin-friendly.

Meet Laura Vila

Laura Vila is a Miami-based lifestyle creator and fashion influencer known for her effortlessly stylish approach to everyday fashion and her focus on accessible, affordable looks. Her platform was born from a lifelong passion for style — one that began in childhood and evolved through years of working in retail and helping friends curate their wardrobes.

What started as a personal blog has since grown into a digital space that blends fashion inspiration with relatability. Through her content, Laura highlights how to build elevated looks without sacrificing affordability, often mixing high-end pieces with budget-friendly finds to create a wardrobe that feels both intentional and attainable.

The Collaboration: Laura Vila x Soy Delicious

As part of the collaboration, Laura worked closely with the Soy Delicious team to co-create a custom signature scent, along with a newly designed candle vessel that embodied her style and love for home decor. From concept development to final execution, every detail was thoughtfully considered to ensure the end product felt authentic to both Laura’s personal brand and the Soy Delicious identity.

Roseway Collective led the strategy and execution of the collaboration — overseeing influencer partnership development, creative direction, and campaign rollout. The goal was to translate Laura’s influence into a tangible product experience that felt elevated, cohesive, and meaningful to both her audience and the Soy Delicious community.

Ready to turn influence into impact? Let’s build your next collaboration!