The Pretty Impactful Movement Is a Model for Purpose-Driven Influencer Campaigns

Pretty things are fun, but pretty things with purpose? That’s a whole new level of power. Taudrey’s Pretty Impactful Movement is where fashion meets heart, blending meaningful giving with the brand’s signature feminine charm. Consider it your new excuse to shop with intention (and look cute doing it).

What is the Pretty Impactful Movement?

Taudrey created the Pretty Impactful Movement based upon one initiative: empowering women and girls around the world. Guided by the motto “Together we can make an impact, one pretty at a time,” the initiative shows how something as simple as choosing a piece of jewelry can create real change.

Starting in 2022, Taudrey partners with influencers nationwide, all from different backgrounds, sizes and walks of life, to design unique, timeless and meaningful jewelry in the name of making a difference. Each piece from the collection is designed by women, for women- for every piece sold, Taudrey donated $1 to She’s The First, a nonprofit dedicated to educating and empowering girls globally.

At its heart, the Pretty Impactful Movement encourages all of us to shop with intention. It’s jewelry that does more than look beautiful—it helps make the world a little brighter, one pretty piece at a time.

Why it Matters

What makes the Pretty Impactful Movement truly shine is the intention behind every piece in the collection. In partnership with “She’s The First,” Taudrey brings style and education together in support of a mission where every girl has the power to choose her own future. The annual collection also calls shoppers to purchase with intention – a cute piece can do more than look pretty, it can create real change.

The Pretty Impactful Movement’s influencer collaborations also allows for diverse women to be represented in the fashion industry. By blending a variety of cultures, voices, and stories, each piece in the collection gains a deeper meaning. From culture and religion to motherhood and identity, there is a piece of each of us in this movement.

Above all, the movement strengthens Taudrey’s heart and intention as a brand rooted in beauty within. It’s not just about making pretty jewelry—it’s about making jewelry that’s pretty impactful.

How You Can Participate

Getting involved with the Pretty Impactful Movement is simple: wear your jewelry with intention. Each piece from this collection is more than just pretty jewelry, it becomes a message of hope for all women. You can also “layer your impact,” as Taudrey puts it, by letting your style reflect your desire to give back.

Even if you’re not shopping for this year’s collection, simply sharing the story and spreading awareness of girls’ education and empowerment leaves a strong impact. Our mission does not stop here -- keep an eye out for annual Pretty Impactful Movement collaborations and pieces to continue shopping with intention.

The Pretty impactful movement transforms jewelry shopping into pretty impact via a combination of storytelling, community and collaboration in the name of girls’ education and gender equality. So, next time you take a look at a piece of Taudrey jewelry, remember, it’s not just about how it looks—it’s about how it makes you feel, and how it might help someone else feel too.

Curious on how to layer a give back initiative in your business strategy? Schedule a discovery call with us to learn more!